News and Updates for Players Brand Stakeholders
SEPTEMBER 22, 2023
Our Unique Selling Proposition: PLAYERS Vodka delivers an elite taste experience thanks to its unparalleled production process with water from the world’s purest source at a price fans love providing margins that are a slam dunk for our distributors and retailers.
This is the SEPTEMBER 22, 2023 PLAY-BY-PLAY REPORT UPDATE from JOHN MILSTEAD, President, PLAYERS BRANDS, Inc.
Many amazing stories and testimonials of consumers’ reactions to PLAYERS Vodka and its great taste profile are now being reported on a daily basis. The common script goes like this one from an on-premise tasting experience a few days ago:
One of our PLAYERS promo managers worked with the manager at a Southern California bar to bring in a case of PLAYERS liters to test how their customers liked the brand.
With some support from the waitstaff, the team sold through multiple bottles of liters of PLAYERS in a matter of 2 hour. The customers were very enthusiastic as to the quality and great taste and pledged that they would no longer order their “normal brand” of vodka. This type of enthusiasm and instant acceptance of PLAYERS Vodka is unique in our industry and not the norm. I just wanted to share that the above is a rather frequent reaction when consumers try PLAYERS Vodka.
Following are important developments since our last PLAYERS PLAY-BY-PLAY REPORT that affirm that we are on track and perhaps even exceeding our expectations.
On Tuesday, September 12, it was confirmed that Total Wine through its Spirit Direct program will carry Players Vodka into its 254 stores located in 202 cities across 28 states. This represents at least 15,000 cases sold into Total Wine in the next 12 months.
On the retail side executives at a top national distributor have been making Players Vodka corporate presentations to top chain off-premise national accounts. These discussions are securing national orders well beyond our goals for this year. Presentations include Albertsons, Vons and Pavilions, Walmart, Kroger Divisions, Fresco, Winn Dixie, Meijer, BJ’s, Trader Joe’s, BevMo, Stater Brothers, and several Hispanic specialty chains.
3 Pallets of Players were shipped to our distributor in Nevada which is the 2nd shipment to Nevada since July.
Lee’s Liquor the largest liquor chain in Nevada, placed an order of 30 cases for their flagship store in Las Vegas.
On September 20, PLAYERS confirmed Direct Store Delivery (DSD) to 53 Ralphs stores in Southern California. We celebrate this achievement as the first step in serving all 188 stores in the region.
Our independent distributor in Illinois, Worisol, has ordered a container (1,360 cases) to be placed at retail and liquor stores across the state.
We are excited about PLAYERS and our progress these last 90 days. We appreciate you as part of this success story!
The Rising Star of Spirits...PLAYERS Vodka.