News and Updates for Players Brand Stakeholders
JUNE 19, 2023
Our Unique Selling Proposition: PLAYERS Vodka delivers an elite taste experience thanks to its unparalleled production process with water from the world’s purest source at a price fans love providing margins that are a slam dunk for our distributors and retailers.
This Update is from JOHN MILSTEAD, President, PLAYERS Brand Inc.
Our growing team of Sales Managers has been preparing and making presentations this past week:
We acquired the “well” account in Las Vegas at Marche Bacchus.
7 other accounts on and off premise are pending.
Lee’s Liquor is the largest liquor chain in Nevada. We have presented and now expect results in all stores.
We are continuing to follow up with the approval of Ralphs for 84 stores. Spring resets are just completed, and the buyer said he would now implement them.
One of our Sales Managers with an inside connection to Albertsons, Vons and Pavilions is confident that we can gain distribution.
CVS drugstores are also likely to add PLAYERS in their next reset wave.
Our latest placement at Total Wine has been delivered and we are doing a support program to increase store take-away to allow for quicker expansion into more locations.
On-premise placements at Porta Via and the Liquor Box chain (12 stores) are imminent. We have continued service to Blue Water Grill and Nobu Sushi with positive results and expansion in those multi-location, on-premise accounts.
We are targeting and presenting the Top 50 off-premise accounts in the General Market this month for new distribution and likely to get a high percentage.
Our discounting structure, featuring a 6 and 13 case special, has significant traction for new accounts and we have delivered close to 10 new General Market accounts to date.
In addition to California and Nevada, targeted distributors in Arizona, Texas, Tennessee, Illinois, New York, New Jersey, Florida, Colorado, Kentucky, Hawaii, South Carolina, New Mexico, Maine, Vermont, New Hampshire, Rhode Island, Massachusetts, and Connecticut are first wave priorities. Past business relationships with all are paving the way. Most are personal presentations and already underway.
Our Sales Manager Group is now 10 people strong and they are executing all the above presentations.
We appreciate your support as we continue to raise The Rising Star of Spirit...PLAYERS Vodka.